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By ReliablePolicy Editorial Team
Aspire General is a California and Arizona non-standard carrier built for drivers the standard market declines. AM Best upgraded it to B++ (Good) in 2024, which is respectable for its segment — but its NAIC complaint index has run above 6, roughly six times the industry average, alongside documented claims delays. Here's the honest assessment for 2026.
Avg. annual premium
Varies widely
Non-standard pricing
AM Best rating
B++
Good — upgraded 2024
NAIC complaint index
~6.07
Roughly 6x industry average
Availability
2 states
California and Arizona only
Founded
2013
Rancho Cucamonga, CA
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Founded in 2013 and headquartered in Rancho Cucamonga, California, Aspire General writes non-standard auto insurance in California and Arizona only. AM Best upgraded its financial strength rating to B++ (Good) in 2024, citing improved underwriting and operating performance over a five-year period driven by terminating poorly performing agencies and implementing rate increases. That places it above much of the non-standard segment on financial strength. Against that, its NAIC complaint index has been measured around 6.07, and independent reviews document a pattern of claims delays.
Independent market estimates for drivers researching Aspire General Insurance — not provided by or endorsed by the carrier. All figures are approximate national averages from public industry data.
| Driver profile | Est. annual premium | vs. market avg. | Notes |
|---|---|---|---|
| Clean record, 30-45 | Near market avg. | Standard tier | Not its target segment |
| Single accident (3 yrs) | Above market avg. | Non-standard tier | Accepts recent incidents |
| DUI on record | Well above avg. | Non-standard tier | SR-22 filing available |
| Young driver (18-24) | Above market avg. | Varies | Two coverage tiers offered |
| Senior driver (65+) | Near market avg. | Standard tier | Clean records price best |
| Lapsed coverage | Above market avg. | Non-standard tier | No prior insurance needed |
Estimates based on NAIC rate filings and state insurance department data. Not quotes from Aspire General Insurance. Actual premiums are determined solely by the carrier based on your individual underwriting profile.
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Aspire's 2024 upgrade is a real signal — AM Best does not raise ratings without sustained improvement, and B++ puts it ahead of several competitors in the non-standard space. But financial strength and service quality are different things, and the complaint index is the number that should give a shopper pause: at roughly six times average, it indicates regulators hear about this carrier far more often than its size would predict. For a California or Arizona driver with no standard-market option, quote it, but quote it against alternatives rather than accepting the first price.
Bottom line
Improving financial strength and competitive high-risk pricing in two states, undercut by a complaint record well above the industry norm. Worth including in a comparison, not worth defaulting to.
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Disclaimer: ReliablePolicy is an independent lead generation and comparison service and is not affiliated with, authorized by, endorsed by, or in any way officially connected to Aspire General Insurance. All carrier names and trademarks are the property of their respective owners and are used solely for informational and comparison purposes. Rate figures shown are independent market estimates based on publicly available data and are not quotes, representations, or guarantees of pricing by any carrier. By submitting your information, you may be connected with licensed insurance agents or carriers who will provide actual quotes based on your individual profile. Always verify coverage terms and pricing directly with the carrier or a licensed agent.
AB Test AA Control: B