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Independent comparison — not affiliated with any insurance carrierReliablePolicy is an independent lead generation service that connects consumers with licensed insurance agents and carriers. We are not affiliated with, endorsed by, or acting as an agent for any carrier named on this page. All carrier names and trademarks are the property of their respective owners, referenced solely for informational purposes under nominative fair use.
Farmers Insurance

Is Farmers Home Insurance Right for You? An Independent Review (2026)

By ReliablePolicy Editorial Team

Farmers is a major national home insurer known for broad coverage customization and a strong agent network — but its premiums have climbed sharply, rising 48.7% since 2022, the second-largest increase among major carriers per S&P Global. Understanding what you're paying for and whether the coverage justifies the cost is critical before choosing Farmers home insurance in 2026.

Avg. annual premium

$2,236–2,820/yr

Above national avg.

AM Best rating

A

Excellent financial strength

JD Power (home)

4.0/5 — 5th nationally

Above avg. satisfaction

States available

48

Not in FL or NJ

Rate trend (since 2022)

+48.7%

2nd-largest hike among majors

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Farmers Insurance overview

Founded in 1928 in Los Angeles, Farmers Insurance operates through a large network of exclusive agents nationwide. Its home insurance product offers standard HO-3 coverage — dwelling, other structures, personal property, liability, and loss of use — plus a broad menu of customization options. Farmers does not include flood or earthquake coverage in standard policies, though earthquake coverage is available as an endorsement. Its new home discount of up to 34% is among the largest single discounts in the market. Despite a 4.0/5 JD Power ranking (5th nationally) and an 87% policyholder renewal rate, Farmers' above-average premiums and significant rate increases since 2022 are major considerations. Not available in Florida or New Jersey.

Farmers Insurance estimated rates by homeowner profile (2026)

Independent market estimates for homeowners researching Farmers Insurance — not provided by or endorsed by the carrier. All figures are approximate national averages from public industry data.

Homeowner profileEst. annual premiumvs. market avg.Notes
$200K dwelling, newer home~$1,490/yr+6% vs avg.New home discount helps
$300K dwelling, standard~$2,530/yrAt or above national avg.Above market benchmark
$500K dwelling, standard~$3,950/yrAbove avg.Scales above competitors
Older home (30+ yrs)~$3,100/yr+23% vs standardOlder homes hit harder
Coastal/high-risk area~$4,500+/yrAbove avg.High-risk areas see steepest increases
Prior claim (1 claim, 3 yrs)~$3,200/yr+26% vs cleanClaim surcharge applies

Estimates based on NAIC rate filings and state insurance department data. Not quotes from Farmers Insurance. Actual premiums are determined solely by the carrier based on your individual underwriting profile.

Farmers Insurance pros and cons

Where Farmers Insurance excels

  • ✓Broad coverage customization — one of the widest menus among major home insurers
  • ✓New home discount up to 34% — among the largest single discounts in the market
  • ✓4.0/5 JD Power ranking nationally; 87% policyholder renewal rate
  • ✓Strong local agent network for personalized guidance
  • ✓Earthquake endorsement available in most states

Where Farmers Insurance falls short

  • ✗Premium increases of +48.7% since 2022 — 2nd-largest hike among major carriers (S&P Global)
  • ✗Premiums above national average for most homeowner profiles
  • ✗Not available in Florida or New Jersey
  • ✗No standard flood coverage — requires separate NFIP or private policy
  • ✗AM Best A — solid but below A+ and A++ carriers

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A closer look at Farmers Insurance

Farmers' home insurance product is genuinely well-constructed — broad customization, a strong agent network, and above-average satisfaction scores reflect a carrier that invests in its product and service. The critical issue is price trajectory: a 48.7% rate increase since 2022 is the second-largest among major home insurers nationally per S&P Global, and it means Farmers policyholders have seen their premiums climb significantly faster than comparable carrier increases. The new home discount (up to 34%) is Farmers' most compelling pricing tool — homeowners with recently built homes should specifically ask agents about this. For all other profiles, comparing against Nationwide, Amica, and Travelers is especially important given the rate environment.

Bottom line

Farmers home insurance offers solid coverage and service quality, but its recent rate increases make comparison shopping essential before purchasing. The new home discount is a significant lever for eligible homeowners — ask about it specifically.

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Frequently asked questions about Farmers Insurance

Disclaimer: ReliablePolicy is an independent lead generation and comparison service and is not affiliated with, authorized by, endorsed by, or in any way officially connected to Farmers Insurance. All carrier names and trademarks are the property of their respective owners and are used solely for informational and comparison purposes. Rate figures shown are independent market estimates based on publicly available data and are not quotes, representations, or guarantees of pricing by any carrier. By submitting your information, you may be connected with licensed insurance agents or carriers who will provide actual quotes based on your individual profile. Always verify coverage terms and pricing directly with the carrier or a licensed agent.